Case Study

YOUTUBE CASE STUDY Inside a 238K+ YouTube Breakout: How I Used Data, Research & Content Psychology to Shape High-Performing Video Concepts My Role YouTube Researcher & Content Strategist(Aprillyne Alter – YouTube Channel) Cross-functional support across research, competitive analysis, and content psychology. The Challenge Aprillyne Alter wanted to create high-performing YouTube videos backed by: • strong research• algorithm-friendly concepts• proven audience demand• data-informed angles• deeper psychological hooks• content that stands out in a saturated educational niche The challenge was to take topics that already existed on YouTube and elevate them into high-retention, high-clickability video concepts with a clear value proposition — without losing authenticity or nuance. My job was to: • conduct detailed topic research• study creator trends & competitor benchmarks• analyse audience behaviour• find performance gaps• identify high-opportunity angles• and package everything into a strong report All with the aim of helping videos reach a larger, more engaged audience. The Solution Competitive Landscape & Insight Research I analysed: • 100s of high-performing videos across multiple niches• video pacing• narrative tension points• high-retention storytelling patterns• thumbnail trends• proven emotional triggers• gaps in what creators were not covering This helped us identify where Aprillyne could stand out. Use research to uncover styles and unique formats I compiled detailed reports and content analysis: • YouTube trends and what makes creators unique• similar creator formats• audience psychology• retention patterns• keyword patterns• platform behaviours Brand Results 238,000+ total views across two videos Work With Me

NO-FILTER CASE STUDY Inside a 6M+ View Youth TV Breakout: How I Produced, Wrote & Cast “No Filter” With Zero Budget at 20 My Role Creator, Producer & Showrunner(Visual Sensations x JITTV x Play Africa TV) Cross-functional leadership across creative direction, casting, scripting, production, partnerships, and youth content development. The Challenge At 20, I wanted to create a television show that felt real, honest, and centred young African women — something joyful, messy, vulnerable, and unfiltered. The problem?There was no funding, no crew, no studio budget, and no roadmap for young producers to get into TV. The challenge was to: • build an entirely new youth talk show concept• recruit and manage a cast with no budget• secure celebrity guests• convince studios to let us film• handle production logistics end to end• make it feel professional enough for TV• build a team from peers with no industry experience (shoutout to my sister and best friend (now fiancé) • deliver episodes on a timeline with zero money I didn’t have a kit, a network, or money — just the conviction to make it happen. The Solution 1. Create a women-centered, honest talk show format I designed No Filter as a safe space where young women could talk candidly about identity, culture, relationships, mental health, and the things we were too scared to say out loud. 2. Build a production ecosystem from scratch I recruited a full team: • cast• co-hosts• producers• camera ops• editors• photographers• studio crew All peers. All self-taught. All willing to learn. Brand Results 6M+ TV Views across the african continent. Key Contributions & Strategic Impact Led cross-functional initiatives across content innovation, global partnerships, creator programmes, and internal operations. Secure partnerships with real studios and broadcasters   I partnered with: JITTV & Play Africa TV to allow us to film, edit, and distribute the show.   Deliver episodes without funding We used borrowed offices, borrowed cameras, donated spaces, and sheer resourcefulness to build a broadcast-quality show.  Including Partnerships With: Magamba Network, 1+1 , DSTV & more Concept Development & Show Design I created the entire show format: • segment structure• thematic direction• visual language• brand identity• discussion topics• audience positioning Together with my sister we recruited and selected a panel of: • diverse young voices• creators• writers• presenters• opinionated personalities   Celebrity Guest Outreach & Booking With no budget, I secured high-profile Zimbabwean guests through: • relationship-building• email + DM outreach• pitching the value of women-led media• positioning the show as culturally relevant Getting celebrities to show up to an unfunded youth show was a major credibility win. I also handled: • talent prep• coaching• on-screen direction• conflict mediation• episode topic breakdowns This ensured the cast felt confident and grounded. Production Management & On-Set Direction I led production by: • booking venues• sourcing locations• borrowing equipment• setting shoot schedules• directing scenes• guiding the cast• managing run-of-show• overseeing lighting + sound basics• planning retakes and pickups I operated like a producer-director hybrid. Editing Oversight & Post-Production I coordinated with editors to deliver: • episode edits• color grading• subtitles• social cutdowns• thumbnail concepts• publishing schedules I ensured final output stayed aligned with the show’s tone and message. Work With Me

LET THEM TRUST CASE STUDY Inside a 160K+ Festival Reach, 85-Piece Film Project & 60K Virtual Views: How I Produced Zimbabwe’s Youth Film & Festival Ecosystem At Let Them Trust My Role Creative Producer & Project Lead Cross-functional leadership across production, storytelling, partnerships, events, youth programming, and national field coordination. The Challenge Zimbabwe’s youth arts ecosystem needed a way to: • showcase young talent nationally• produce high-quality cultural content at scale• bring festivals online during the pandemic• bridge community arts, civic storytelling, and digital media• partner across organisations with very different mandates• work safely across multiple locations and stakeholders The challenge was complexity:multiple partners, limited budgets, tight timelines, and a need for real impact, not just content. My job was to help build and deliver a national multimedia storytelling program that could live both online and in community spaces. The Solution 1. Build a scalable production pipeline I developed a system that allowed us to produce 85 content pieces — including 25 short documentary-style films — in just 3 months, while traveling across the country. 2. Bring Let Them Festival online during the pandemic We launched Zimbabwe’s first virtual youth art showcase by producing weekly films, artist features, and behind-the-scenes stories.This content generated 60,000+ virtual views across platforms. 3. Strengthen cross-partner collaboration Two years later I coordinated between: • Magamba Network• Let Them Trust• Shoko Festival• Local youth organisations• Community leaders and facilitators• Production crews• Festival teams This ensured smooth delivery during a period when the arts sector was heavily disrupted. Brand Results 60,000+ online views for festival content during the pandemic 25 short films featuring young Zimbabwean artists  85 multimedia pieces produced in 3 months 160,000 children reached across the country. Key Contributions & Strategic Impact Led cross-functional initiatives across content innovation, global partnerships, creator programmes, and internal operations. National Film & Storytelling Production In 3 months, I coordinated: • 85 multimedia pieces, including:— 25 short films— Artist profiles— Mini-documentaries— Street interviews— Behind-the-scenes content— Social storytelling assets • Travel across multiple provinces• Talent scouting in local communities• Production schedules, shot lists, and interview frameworks• Editing coordination & content reviews This became the backbone of Let Them Trust’s digital festival presence. Festival-Level Events & Youth Showcases I helped deliver: • national concerts• workshops• mentorship sessions• on-ground activations• screenings and youth showcases These events reached 160,000 children  across the country.     Multi-Partner Coordination During the partnership with Magamba x Let Them Trust I managed alignment between: • creative teams• festival directors• youth coordinators•government/community authorities• PR teams• media outlets This ensured content could be filmed safely, distributed widely, and linked directly to festival programming. Youth Development & Training I supported young artists through: • performance coaching• creative direction• facilitation and storytelling tools• film fellowship–style production support• content feedback loops The aim was not just to produce content — but to grow emerging talent. Award-Winning Documentary Work   As part of the storytelling ecosystem, we turned this journey into a documentary called Create Zim which won Best Documentary Short at the Euro Film Festival and was nominated for multiple other awards. Reinforcing the program’s creative credibility. I have had the pleasure of knowing Amanda for the past eight years in various positions. First, as her manager at Let Them Trust and in various positions since then. She started as a volunteer project coordinator and has since worked with us at different periods as project lead, and creative producer during Let Them Festival. During that time, her intelligence, creativity, and drive have consistently impressed me. Amanda is a highly motivated and self-directed individual. She is a highly skilled communicator and collaborator. Who clearly articulates her ideas and works effectively with others to achieve common goals. She has showcased this by continuing to partner and work with Let Them even when she moved on to a new position at Accountability Lab and Magamba Network. Chido Musasiwa|Founder & CEO|Let Them Trust Work With Me

Voice2Rep CASE STUDY Inside AMAKA’s 70K+ Creative Network & $100K+ Creator Ecosystem: How I Led Partnerships and Multi-City Events My Role Project Officer – Voice2Rep Zimbabwe (USAID x Magamba Network x Accountability Lab) Cross-functional leadership across program design, artist recruitment, partnerships, content production, and stakeholder coordination. The Challenge Voice2Rep Zimbabwe was created to elevate youth voices through music, storytelling, and digital media — but the country’s creative infrastructure was fragmented, underfunded, and politically sensitive. The program needed: • a scalable, repeatable talent pipeline• national-level recruitment of young artists including multi-language campaigns • industry-standard music/video production• concerts & public showcases across cities• cross-partner coordination• measurable audience reach• content formats that could hold social impact• and the ability to work with donors, media, festivals, and government stakeholders All while maintaining artistic safety, authenticity, and community trust. The Solution 1. Designed and Delivered a Yearly National Creative Program   I built and refined the program structure: • Talent selection model• 2-week artist residency• Combined BootCamp with Film Fellowship• Training modules (music, storytelling, civic engagement)• Judge and mentor recruitment• Performance coaching and studio coordination This created a consistent pipeline that could run annually with high-quality output. 2. Built a Scalable Artist Recruitment Pipeline   Over four years, I led recruitment and selection: • 800+ national auditions submitted• 40 artists recruited and trained• Artist representation across multiple provinces and genres• Community-based outreach translated across 6 languages to ensure accessibility The best thing about voice2rep is how it was human centered. We could really feel like the team cared and we were included. That’s something that really set the program apart from other initiatives and competitions. Rachel Kwainona Brand Results  145,000+ audience reach across streaming + radio  800+ auditions received nationally 5-year program impact goal in 4 years 50 artists trained across five annual cohorts Key Contributions & Strategic Impact Led cross-functional initiatives across content innovation, national partnerships, creator programmes, and internal operations. Cross-Functional Creative Production I coordinated teams of: producers, videographers, facilitators, editors, mentors, festival partners Together we produced: • 4 music albums (40 songs+ across cohorts)• Documentaries & behind-the-scenes mini-films• Music videos• Podcasts• Rap Report – a rap news show hosted by program alumni• Visual storytelling content across platforms Stakeholder Management & Partnership Coordination I acted as the central point of communication between: • USAID• Magamba Network• Accountability Lab• Government stakeholders• Media outlets• Local arts organisations• Festival partners This ensured regulatory alignment, program sustainability, and smooth delivery. Multi-City Concert Production Public Awareness, Distribution & Audience Growth Social Impact Through Public Art I organised 3 national concerts in partnership with: • Shoko Festival• Let Them Festival• Local partners across communities The concerts provided performance platforms for youth, civic storytelling, and media visibility. Content from the program reached: • 145,000+ audience views & listensacross YouTube, Spotify, iTunes, radio, and community media This amplified the voices of young artists and introduced their work to national and diasporic audiences. We created murals across multiple Zimbabwean communities, extending the civic storytelling component beyond digital platforms and into public spaces. These murals increased visibility, strengthened local engagement, and left lasting community impact. Work With Me

AMAKA CASE STUDY Inside AMAKA’s 70K+ Creative Network & $100K+ Creator Ecosystem: How I Led Partnerships and Multi-City Events My Role Growth Partnership Manager (Global)Cross-functional leadership across sales, partnerships, events, talent, and community growth. The Challenge AMAKA was scaling quickly and needed to strengthen partnerships, grow community trust, and execute high-impact events and campaigns across multiple countries — all with tight timelines and a lean team. The organisation also aimed to deepen its relationship with African creators while building a consistent pipeline of brand collaborations. I stepped into this role during a period of rapid expansion where AMAKA needed: • a strong partnership engine tailored towards the platforms pivot• high-quality events across global cities• structured creator programs• more reliable internal systems• community engagement that resonated And the company had to achieve this without the expensive overhead typical of global media teams.   The Solution 1. Build a scalable partnership and events pipeline I helped develop a repeatable outreach and partnership process that made it easier to secure, manage, and deliver collaborations across regions. 2. Strengthen relationships with creators, brands, and cultural organisations I managed communication and expectations on both sides, building trust and improving retention across AMAKA’s creator and partner networks. 3. Create opportunities for African creative talent I helped establish and run AMAKA’s internship and creator programmes, placing emerging creatives into funded roles with global brands. 4. Improve cross-team coordination I helped clarify workflows, timelines, and responsibilities to make partnership and content execution smoother and faster across departments. Global Partnerships I Led & Supported I played a core role in building and supporting AMAKA’s global partnership ecosystem across Africa, the UK, and the US. This included securing partnerships, co-leading negotiations, managing deliverables, supporting execution and ensuring alignment between creators, partners, and internal teams. Sony – Pitch Competition at Sony Alpha Fest (Lagos) I contributed to AMAKA’s partnership with Sony by helping execute a live pitch competition at Sony Alpha Fest, connecting African creatives with career-building opportunities in the photography and content space. CANEX Weekend – Creator & Content Partnerships (Africa) I supported the partnerships and creator alignment for CANEX Weekend — ensuring the right influencers, storytellers, and content formats were positioned for maximum reach.(This partnership generated 1.6M+ impressions in one week) Volkswagen – Community & Brand Collaboration (Africa) I contributed to the Volkswagen partnership by supporting content coordination and ensuring the integration reflected AMAKA’s brand and audience values. Hella Awkward – US Partnership (Led & Secured) I secured and coordinated AMAKA’s partnership with Hella Awkward, aligning their brand with AMAKA’s audience and integrating community-driven content. Se7en – US Partnership (Led & Secured) I also secured the partnership with Se7en, supporting storytelling, content needs, and creator integration. Equiano Rum – UK Partnership (Led & Secured) I led and secured AMAKA’s partnership with Equiano Rum, a premium US-based spirits brand rooted in African and Caribbean heritage. This collaboration was part of the London Road Show, where Equiano served as our key beverage partner. Lagos Fashion Week – Culture & Creator Integration (Nigeria) I supported the Lagos Fashion Week partnership, ensuring creators and brand storytelling were aligned with the brands editorial POV and cultural lens. The Folklore – UK Partnership (Led & Secured) In the UK, I led and secured the partnership with The Folklore, a major fashion-tech platform championing African & diaspora designers.I managed outreach, partnership framing, expectations, and deliverables. Creatives Need Space – US Partnership (Led & Secured) In the US, I secured and led the partnership with Creatives Need Space, building a bridge between their creative community and AMAKA’s platform. I had the pleasure of managing Amanda during her time at AMAKA, and in that time she made a meaningful impact on our team. She is smart, creative, and an absolute team player, always bringing positive energy and genuine care for the people around her. During her time with AMAKA, Amanda led several projects and became the go-to person for all our creative partners, building strong relationships and ensuring delivery of high-quality work. She also demonstrated a natural ability to build commercial partnerships and showed real potential in sales. Her true strength, however, lies in content, relationship-building, and storytelling – skills that make her stand out as both a strategic thinker and a trusted collaborator. Any team would be lucky to have Amanda, and I’m confident she will continue to thrive and add value wherever she goes. Sibahle Alkema|Head of Marketingl AMAKA Studio Brand Results 60+ Countries primarily US, Nigeria, the UK and South Africa 17M Average impressions reached for AMAKA branded and editorial campaigns 2M+  In Funding, AMAKA was backed by Morgan Stanley and Equitane Ventures 10+ Influencer collaborators like Ayra Star, Yemi Alade and Naomi Cambel Key Contributions & Strategic Impact Led cross-functional initiatives across content innovation, global partnerships, creator programmes, and internal operations to support AMAKA’s multi-market growth. Strengthening the Creator Pipeline + Establishing The Creator Partnership Program During my time, AMAKA: • paid out over $100K to African creators• collaborated with talent across 60+ countries• expanded its creator-facing opportunities through partnerships and sponsored placements I directly supported: • creator recruitment• briefing• communication• content expectations• talent support across campaigns This improved both trust and retention within the creator community. High-Impact Events Across Three Global Cities I led cross-functional execution and partnership support for events in: New York: Supported AMAKA’s activations and partnership presence during global conferences and industry gatherings. London: Coordinated events and partnerships tailored to the African and diaspora creative ecosystem. Lagos: Collaborated closely with team members on ground to support creative and community-driven activations. Across all cities, I handled: • partnership integration• talent alignment• creator communications• logistical coordination• storytelling and brand positioning around events Establishing and Managing the AMAKA Internship Program I helped lead the creation and operationalising of AMAKA’s cross-brand internship program — a pipeline that opened doors for emerging African creatives. We connected and sponsored five creators to secure internships with high-impact organisations, including: • African Business Magazine: Fully funded, part-time internship in African business media• The Native Magazine: Paid virtual