YOUTUBE CASE STUDY

Inside a 238K+ YouTube Breakout: How I Used Data, Research & Content Psychology to Shape High-Performing Video Concepts

My Role

YouTube Researcher & Content Strategist
(Aprillyne Alter – YouTube Channel)

Cross-functional support across research, competitive analysis, and content psychology.

The Challenge

Aprillyne Alter wanted to create high-performing YouTube videos backed by:

• strong research
• algorithm-friendly concepts
• proven audience demand
• data-informed angles
• deeper psychological hooks
• content that stands out in a saturated educational niche

The challenge was to take topics that already existed on YouTube and elevate them into high-retention, high-clickability video concepts with a clear value proposition — without losing authenticity or nuance.

My job was to:

• conduct detailed topic research
• study creator trends & competitor benchmarks
• analyse audience behaviour
• find performance gaps
• identify high-opportunity angles
• and package everything into a strong report

All with the aim of helping videos reach a larger, more engaged audience.

The Solution

Competitive Landscape & Insight Research

I analysed:

• 100s of high-performing videos across multiple niches
• video pacing
• narrative tension points
• high-retention storytelling patterns
• thumbnail trends
• proven emotional triggers
• gaps in what creators were not covering

This helped us identify where Aprillyne could stand out.

Use research to uncover styles and unique formats

I compiled detailed reports and content analysis:

• YouTube trends and what makes creators unique
• similar creator formats
• audience psychology
• retention patterns
• keyword patterns
• platform behaviours

Brand Results

238,000+

total views across two videos

Work With Me