LET THEM TRUST CASE STUDY
Inside a 160K+ Festival Reach, 85-Piece Film Project & 60K Virtual Views: How I Produced Zimbabwe’s Youth Film & Festival Ecosystem At Let Them Trust
My Role
Creative Producer & Project Lead
Cross-functional leadership across production, storytelling, partnerships, events, youth programming, and national field coordination.
The Challenge
Zimbabwe’s youth arts ecosystem needed a way to:
• showcase young talent nationally
• produce high-quality cultural content at scale
• bring festivals online during the pandemic
• bridge community arts, civic storytelling, and digital media
• partner across organisations with very different mandates
• work safely across multiple locations and stakeholders
The challenge was complexity:
multiple partners, limited budgets, tight timelines, and a need for real impact, not just content.
My job was to help build and deliver a national multimedia storytelling program that could live both online and in community spaces.
The Solution
1. Build a scalable production pipeline
I developed a system that allowed us to produce 85 content pieces — including 25 short documentary-style films — in just 3 months, while traveling across the country.
2. Bring Let Them Festival online during the pandemic
We launched Zimbabwe’s first virtual youth art showcase by producing weekly films, artist features, and behind-the-scenes stories.
This content generated 60,000+ virtual views across platforms.
3. Strengthen cross-partner collaboration
Two years later I coordinated between:
• Magamba Network
• Let Them Trust
• Shoko Festival
• Local youth organisations
• Community leaders and facilitators
• Production crews
• Festival teams
This ensured smooth delivery during a period when the arts sector was heavily disrupted.
Brand Results
60,000+
online views for festival content during the pandemic
25
short films featuring young Zimbabwean artists
85
multimedia pieces produced in 3 months
160,000
children reached across the country.
Key Contributions & Strategic Impact
Led cross-functional initiatives across content innovation, global partnerships, creator programmes, and internal operations.
National Film & Storytelling Production
In 3 months, I coordinated:
• 85 multimedia pieces, including:
— 25 short films
— Artist profiles
— Mini-documentaries
— Street interviews
— Behind-the-scenes content
— Social storytelling assets
• Travel across multiple provinces
• Talent scouting in local communities
• Production schedules, shot lists, and interview frameworks
• Editing coordination & content reviews
This became the backbone of Let Them Trust’s digital festival presence.
Festival-Level Events & Youth Showcases
I helped deliver:
• national concerts
• workshops
• mentorship sessions
• on-ground activations
• screenings and youth showcases
These events reached 160,000 children across the country.
Multi-Partner Coordination
During the partnership with Magamba x Let Them Trust I managed alignment between:
• creative teams
• festival directors
• youth coordinators
•government/community authorities
• PR teams
• media outlets
This ensured content could be filmed safely, distributed widely, and linked directly to festival programming.
Youth Development & Training
I supported young artists through:
• performance coaching
• creative direction
• facilitation and storytelling tools
• film fellowship–style production support
• content feedback loops
The aim was not just to produce content — but to grow emerging talent.
Award-Winning Documentary Work
As part of the storytelling ecosystem, we turned this journey into a documentary called Create Zim which won Best Documentary Short at the Euro Film Festival and was nominated for multiple other awards.
Reinforcing the program’s creative credibility.
I have had the pleasure of knowing Amanda for the past eight years in various positions. First, as her manager at Let Them Trust and in various positions since then. She started as a volunteer project coordinator and has since worked with us at different periods as project lead, and creative producer during Let Them Festival. During that time, her intelligence, creativity, and drive have consistently impressed me. Amanda is a highly motivated and self-directed individual. She is a highly skilled communicator and collaborator. Who clearly articulates her ideas and works effectively with others to achieve common goals. She has showcased this by continuing to partner and work with Let Them even when she moved on to a new position at Accountability Lab and Magamba Network.