Voice2Rep CASE STUDY

Inside AMAKA’s 70K+ Creative Network & $100K+ Creator Ecosystem: How I Led Partnerships and Multi-City Events

My Role

Project Officer – Voice2Rep Zimbabwe

(USAID x Magamba Network x Accountability Lab)

Cross-functional leadership across program design, artist recruitment, partnerships, content production, and stakeholder coordination.

The Challenge

Voice2Rep Zimbabwe was created to elevate youth voices through music, storytelling, and digital media — but the country’s creative infrastructure was fragmented, underfunded, and politically sensitive.

The program needed:

• a scalable, repeatable talent pipeline
• national-level recruitment of young artists including multi-language campaigns

• industry-standard music/video production
• concerts & public showcases across cities
• cross-partner coordination
• measurable audience reach
• content formats that could hold social impact
• and the ability to work with donors, media, festivals, and government stakeholders

All while maintaining artistic safety, authenticity, and community trust.

The Solution

1. Designed and Delivered a Yearly National Creative Program

I built and refined the program structure:

• Talent selection model
• 2-week artist residency
• Combined BootCamp with Film Fellowship
• Training modules (music, storytelling, civic engagement)
• Judge and mentor recruitment
• Performance coaching and studio coordination

This created a consistent pipeline that could run annually with high-quality output.

2. Built a Scalable Artist Recruitment Pipeline

Over four years, I led recruitment and selection:

• 800+ national auditions submitted
• 40 artists recruited and trained
• Artist representation across multiple provinces and genres
• Community-based outreach translated across 6 languages to ensure accessibility

The best thing about voice2rep is how it was human centered. We could really feel like the team cared and we were included. That’s something that really set the program apart from other initiatives and competitions.

Rachel Kwainona

Brand Results

145,000+

audience reach across streaming + radio

800+

auditions received nationally

5-year

program impact goal in 4 years

50

artists trained across five annual cohorts

Key Contributions & Strategic Impact

Led cross-functional initiatives across content innovation, national partnerships, creator programmes, and internal operations.

Cross-Functional Creative Production

I coordinated teams of:

producers, videographers, facilitators, editors, mentors, festival partners

Together we produced:

• 4 music albums (40 songs+ across cohorts)
• Documentaries & behind-the-scenes mini-films
• Music videos
• Podcasts
• Rap Report – a rap news show hosted by program alumni
• Visual storytelling content across platforms

Stakeholder Management & Partnership Coordination

I acted as the central point of communication between:

• USAID
• Magamba Network
• Accountability Lab
• Government stakeholders
• Media outlets
• Local arts organisations
• Festival partners

This ensured regulatory alignment, program sustainability, and smooth delivery.

Multi-City Concert Production

Public Awareness, Distribution & Audience Growth

Social Impact Through Public Art

I organised 3 national concerts in partnership with:

• Shoko Festival
• Let Them Festival
• Local partners across communities

The concerts provided performance platforms for youth, civic storytelling, and media visibility.

Content from the program reached:

• 145,000+ audience views & listens
across YouTube, Spotify, iTunes, radio, and community media

This amplified the voices of young artists and introduced their work to national and diasporic audiences.

We created murals across multiple Zimbabwean communities, extending the civic storytelling component beyond digital platforms and into public spaces.

These murals increased visibility, strengthened local engagement, and left lasting community impact.