Portfolio
Every Marketing Tactic Beyonce Has Used and What We Can Learn From Her
Beyonce is not just a legend, she is an icon. She is the most-nominated female artist in Grammy history, with 79 career nominations and 29 grammy awards to her name. Her new album immediately soared to the top of Apple Music in 100 countries with 16 of the top 21 songs on Apple Music whilst garnering more than 43 million streams on Spotify — a new record. Beyonce’s success isn’t a Juke but the meticulous result of building a long-lasting brand. We will take a look at every marketing tactic Beyonce has ever used and what we can learn from her.
Every Business Ryan Trahan Used To Survive on One Penny for 30 Days
Ryan Trahan has been trending for the past month as he traveled across America to deliver Mr. Beast a penny. The true genius behind this man's content is how he has managed to merge two different YouTube verticals; the challenge video and the daily vlog format. Starting with 1 penny he worked his way up – meeting his challenge to buy plane tickets, bus tickets, a hotel room, and food and even managing to have some fun along the way. If nothing else, the daily vlogs showed us how much you can achieve with a little bit of hard work, lots of good luck, and some smart business ideas.
Is Our Bid for Self-Care Doing Us More Harm Than Good? Part 1
In April 2022, HBO released the Vrst-ever comprehensive large-scale investigation into skin care products called Not So Pretty. Spread into four parts covering makeup, hair, nails and skin, there was one common thread; the products that were getting a bad rap for how they affected people within the United States were now being sold and marketed to African women on the African continent. This article seeks to talk about the effects posed for Black women speciVcally.
Khaby Lame: How To Create a Successful Creator Business Without Ever Saying a Word
Khaby Lame is the most followed TikToker with over 142 million followers translating to over 10.8 Billion views. For reference, Super Bowl XLIX is currently the most- watched U.S. television broadcast of all time, and that only reaches 114.4 million viewers. That is an event that takes months of planning and millions of dollars in production but Khaby achieved it all in just two years, with his phone, and he didn’t even have to speak to do it.
Queer Rights Activist Zawadi Mashego on the Black Lesbian Experience
In 2006, Ugandan director, Lovinsa Kavuma created a documentary (Rape for who I am) bringing insight into the lives of Black lesbians in South Africa. The documentary followed the stories of four women, detailing how as well as facing institutional discrimination, lesbians in South Africa ran the risk of being raped because of their sexuality. “He told me he was going to teach me a lesson and show me that I’m a girl”, stated Bathini, a contributor in the Vlm.
Amazing Brands I've Worked With
The brands Amanda has worked with doing project management, freelance writing, digital marketing and video production
